After traveling around the world and nurturing of the best fashion trends as marketing executive of luxury brands, Beatriz Nicolás decides to open her own fashion multibrand store in Madrid. In 2007, as a result of her interest to bring these special brands to Spain, Beni Room is born. Beni Room, winner of the 2015 prize for the best fashion store in Spain, relies on a team made up of dynamic, fashion-enthusiasts women. They enjoy their job and bring passion to it by advising their clients with a smile. Nowadays, Beni Room has three boutiques in Madrid: in Calle Piamonte 10 and Calle Velázquez 35, as well as in Arturo Soria Shopping Center.